MediaTek introduced the launch of its Dimensity 8400, a mid-range AI processor, in China on Monday.
The chip enhances AI capabilities whereas decreasing energy consumption and reducing the fee barrier for smartphone producers.
Dimensity 8400 is poised to democratize on-device AI options available in the market for smartphones priced underneath 4,000 yuan (US$548).
Smartphone manufacturers Xiaomi’s Redmi, Oppo, and Vivo have already dedicated to adopting the brand new chip, bringing superior AI capabilities to hundreds of thousands of customers in China, the world’s largest smartphone market.
Ti Gong
The brand new cell chip options enhanced generative AI capabilities.
MediaTek provides processors to quite a few smartphone manufacturers which can be famend for his or her highly effective efficiency and cost-effectiveness. The corporate’s Dimensity 8 collection at the moment powers lots of of hundreds of thousands of units worldwide.
The Dimensity 8400 boasts a 41 % enchancment in multi-core efficiency and a 44 % discount in peak energy consumption in comparison with its predecessor. This permits on-device assist for generative AI duties reminiscent of Secure Diffusion, alongside prolonged video playback and gaming classes by way of AI-powered vitality administration.
“The debut of this new chip empowers a wider viewers to expertise cutting-edge AI expertise on their units,” MediaTek mentioned.
In response to Canalys, roughly 12 % of smartphones offered in China this yr will incorporate generative AI options, reminiscent of ChatGPT-like capabilities, surpassing the worldwide common of 9 %. Chinese language manufacturers are more and more leveraging generative AI of their smartphones to create a differentiated high-end consumer expertise within the native market and problem Apple’s dominance.
Whereas AI options can be found in flagship fashions from Apple and Huawei, powered by their very own chips, these units usually carry a premium price ticket exceeding 6,000 yuan and even surpassing 10,000 yuan.