“We started envisioning the idea of Latina Parrilla by asking ourselves a easy but essential query: “What is going to Latina be in 10 years?”
Brazilian-Japanese entrepreneur Jun Taichi was a pioneer in bringing the churrascaria (Brazilian steakhouse) to Shanghai again in 1998. His near-instant determination to enterprise into China throughout his first go to has since grown right into a mini empire of eating places.
In the present day, Latina Brazilian Steakhouse’s heat and distinctive eating expertise continues to be loved by many with 11 areas throughout town.
Nevertheless, Taichi acknowledged the evolving want for a smaller footprint, a extra refined strategy — one which prioritizes high quality over amount.
Courtesy of Latina Parrilla
“Latina Parrilla was born as an elevated idea, deeply rooted within the grilling traditions of Gaucho tradition from the Pampas of Argentina, Uruguay, and Southern Brazil,” mentioned Taichi. And the asado cooking methodology makes use of a parrilla — a conventional grill the place meats, seafood, and greens are grilled over flickering embers, gaucho fashion.
The primary Latina Parrilla venue opened inside Changning Bingo Plaza, providing a refined and welcoming eating house.
The house incorporates a semi-open grilling station that masterfully combines each parrilla and churrasco types.
In response to Uruguayan grill grasp Lao Kang: “we’ve each human and robotic.”
Courtesy of Latina Parrilla
The “human” half refers back to the parrilla because the asador (grill grasp’s) expertise and experience are essential in delivering the right grilling expertise. The parrilla consists of a foremost grill with a firebox (known as brasero) on the facet. Lychee wooden is loaded into the firebox and as soon as the embers drop to the underside, the coals are positioned below the primary grill.
The asador rigorously selects the proper cuts of meat, manages the warmth of the embers, and oversees the cooking course of to make sure the meat is grilled to perfection. Embers facilitate the gradual cooking course of important for parrilla, permitting more durable cuts of meat to change into tender, whereas infusing them with a deeper, smoky essence with out being charred by direct flames.
Yang Di
The grill grasp additionally identifies the nuances of several types of beef and selects the top-quality meat cuts to serve at Parrilla. These meats are chosen from grass-fed, grain-finished cattle raised on choose farms in Argentina and Uruguay, areas famend for his or her distinctive beef.
Regardless of the top-quality meat cuts and seafood, their units present worth for cash and selection. The intensive menu options totally different units and a la carte orders.
For first-time diners, the “Traditional” priced at 399 yuan (US$56.3) is very really helpful. That comes with 4 cuts of beef: rump cap, oyster blade, flank and skinny skirt. One also can select to style calamari, beef tongue, chinchulian, chorizo, grilled hen amongst others.
Yang Di
The “Deluxe” is 599 yuan which comes with cuts of premium beef and grilled seafood. The “Prime” is essentially the most high-end possibility right here priced at 999 yuan together with one of the best of one of the best in the home, from wagyu rump cap, dry-aged bone-in ribeye, to AX COVAP acorn fed one hundred pc iberico ham, caviar, recent oyster, scampi to grilled lobster. Plus it consists of free-flow beverage from recent juices to chose wines and cocktails.
Latina Parilla prioritizes working with suppliers who follow accountable farming, guaranteeing that each one their elements — from the meats and seafood to the seasonal produce and herbs — are recent, sustainable, and of the very best high quality.
Yang Di
The drink menu can be curated to enhance their grilled meats, that includes a choice of high quality wines with a robust emphasis on South American varietals, notably from Argentina, Uruguay and Chile.
Traditional cocktails and signature drinks are impressed by South American flavors like mate tea, in addition to a spread of South American spirits like cachaça and pisco.
Courtesy of Latina Parrilla
After this primary outlet, a second location was opened within the Pudong Lingang space, and the workforce is at present making ready to open the third retailer in Ginza, Tokyo.
“Our progress technique stays gradual, guaranteeing that every new location upholds the excessive requirements and distinctive eating expertise that protect the essence of what makes Latina Parrilla particular,” mentioned Taichi.
When you go:
Latina Parrilla (Bingo Plaza)
Opening hours: 11am-10pm
Tel: 6216-6625
Tackle: Unit 111, 345 Tianshan Rd
Common value: 400 yuan
Latina Parrilla (Lingang)
Opening hours: 11am-9pm
Tel: 5807-5862
Tackle: No.7, Star Catching Pavilion, Lane 300 Lingang Avenue, Pudong
Common value: 350 yuan