Some eating places thrive on status, whereas others
repeatedly redefine themselves to remain forward of the culinary curve.
CHAR Bar & Grill, the flagship Western restaurant idea by IHG
Motels & Resorts, falls firmly into the latter camp.
With the
unveiling of CHAR Bar & Grill 2.0, this celebrated
eating vacation spot has reworked itself into an immersive playground
for meals lovers, the place the traditional artwork of charcoal grilling meets trendy
mixology in a harmonious interaction of taste, creativity, and design.
Crafted
in collaboration with worldwide culinary skills and a world-class
mixologist, CHAR 2.0 is greater than a restaurant — it’s a multisensory
expertise.
The idea revolves across the ‘new 5 senses’ of leisure, presence, originality, ambiance, and social interplay, providing an alluring escape for city diners.
A Culinary Awakening, One Charcoal-Infused Dish at a Time
At
CHAR 2.0, the grill isn’t only a cooking device — it’s the center of the
kitchen, the place the fundamental energy of fireplace and smoke transforms contemporary,
seasonal substances into culinary artworks.
The reimagined menu,
co-created by chef marketing consultant Brian Arruda, boldly blurs the boundaries
of conventional Western eating.
Gone
are the predictable divisions of starters, mains, and desserts.
As an alternative, the menu invitations friends to share within the primal pleasure of
charcoal-grilled flavors, from the vegetal sweetness of the Liquid Nitrogen Backyard Crudités to the decadent richness of the Scorching Wagyu Marrow Rice Bowl.
For seafood lovers, the Char-Grilled Uni Custard with Trio of Fish Roe
is an irresistible spotlight.
Image this: the silky custard carries
the briny freshness of sea urchin, enhanced by the umami depth of
lobster bisque and the sunshine tang of tomato.
The dish is served with
fried seaweed crisps for a textural counterpoint — a chunk of the ocean
elevated to artwork.
These dishes
aren’t simply meals — they’re performances, designed to have interaction the diner in
the rituals of consuming.
Whether or not it’s mixing your individual Wagyu marrow rice or
cracking right into a liquid nitrogen–chilled vegetable platter, CHAR turns
the act of eating into an occasion.
Cocktails That Inform a Story
Equally
compelling is CHAR 2.0’s progressive cocktail menu, a collaboration with
famend mixologist Lio Yao.
Every drink is a story, impressed by
themes of philosophy, literature, and native tradition.
The lineup is
divided into 4 chapters — Preface, Homage to the Classics, Personal the Second, and Paint the Future — reflecting the model’s dedication to mixing heritage with modernity.
Take THE BOOK,
as an example, a smoky mezcal creation layered with toasted coconut and
plum wine, evoking a way of nostalgia and discovery.
Or the CHAR-GRONI,
a up to date riff on the traditional Negroni that comes with Pu’er tea
from Yunnan, marrying the smoky notes of cherry wooden with the class
of Italian cocktail craftsmanship.
For a lighter, playful possibility, PEANUT COLADA
transforms the island flavors of coconut and rum with Yunnan-grown
peanuts, delivering a refreshingly distinctive tackle a tropical traditional.
Then there’s LESS IS MORE, a minimalist cocktail that
strips away extra to rejoice the purity of its substances — a real
reflection of recent simplicity.
The place Social Meets Sensory
Extra
than only a eating vacation spot, CHAR 2.0 is an invite to collect,
join, and savor life.
The restaurant’s open kitchens and reside
charcoal demonstrations improve the sense of theater, whereas heat
lighting, curated playlists, and daring design parts create an area
that’s equal elements inviting and complex.
This
isn’t a spot for hurried meals. It’s the place metropolis dwellers come to sluggish
down, experience nice meals and dialog, and depart with a narrative to
inform.
A Model on the Rise
With
eight areas already established throughout Higher China — together with
standout spots at InterContinental properties in Beijing, Shanghai,
Guangzhou, and Xi’an — CHAR Bar & Grill is poised to convey its 2.0
idea to extra diners within the months forward.
Beginning January 2025, the
new eating and cocktail menus will roll out nationwide, providing contemporary
alternatives for friends to rediscover the artwork of grilling and social
eating.
“CHAR Bar & Grill 2.0 isn’t simply an improve—it’s a reinvention,” says Jerome Qiu, Chief Working Officer of IHG Higher China. “We’re
responding to trendy diners who crave not simply nice meals, but in addition
significant experiences. That is the place custom meets innovation, and
the place eating turns into one thing unforgettable.”
For
these in search of the subsequent massive factor in foods and drinks, CHAR Bar &
Grill 2.0 provides an invite that’s unimaginable to withstand.
Put together to
expertise fireplace, taste, and creativity as you’ve by no means seen — or
tasted — them earlier than.