This winter, LaLaport Shanghai Jinqiao has whipped up a treat that’s as cozy as it is colorful.
From December 20, the mall’s central atrium transforms into a cheerful bakery-themed playground starring Crayon Shin-chan and Fujiya’s iconic PEKO & POKO.
It’s their first-ever team-up—and it’s pure sugar-coated joy.
The ‘Sweet Treat House’ features a welcoming oversized piping bag and an animated stone-bake oven. Soft pinks and warm yellows dominate the palette, bringing comfort, nostalgia, and festive cheer to every detail.
Interactive stations invite guests to toss plush treats, peek into the animated oven, and enjoy fun games that channel Shin-chan’s signature silliness.
This collaborative pop-up station marks a sweet milestone: Shin-chan, the lovable rascal from the ’90s, joins forces with Fujiya’s PEKO & POKO, who’ve been spreading joy since the ’50s.
Together, they bring a shared love of snacks, laughter, and childhood charm to life.
Through February 28, you’ll find exclusive merchandise like plushies, tote bags, and festive red envelopes, perfect for gifting or collecting.
LaLaport’s bakeries, cafés and Japanese bbq restaurants are also joining the fun with themed treats inspired by the collaboration.
Don’t miss the ‘Sweet New Year’ lucky bags packed with Fujiya goodies and surprise crossover items.
This wonderland is a feel-good escape.
With its cheerful setup, nostalgic characters, and interactive corners, the pop-up brings people together through laughter, snacks, and shared moments.
In the middle of a busy season, a little sweetness goes a long way.
[All images courtesy of LaLaport Shanghai Jinqiao]